Denpasar, 4 November 2025 — The Product Design Study Program, Faculty of Fine Arts and Design, Indonesian Institute of the Arts (ISI) Bali once again held a Guest Lecture as part of its academic enrichment initiatives for students. On this occasion, the program invited Dr. Achmad Syarief, MSD., a lecturer and researcher in the field of product design widely recognized for his expertise in product semantics.
The event, held on Tuesday, 4 November 2025 at the ISI Bali campus, was attended by approximately 80 students from the Product Design Study Program. In his lecture titled “Product Semantics: Understanding the Meaning of Design Objects,” Dr. Syarief discussed how form, color, and material in design communicate messages and shape user perception.
In his presentation, he emphasized the importance of understanding semantics in the design process, ensuring that a product is not only functional but also communicates effectively. “Designers must understand how users interpret form and symbolism in a product. This is where semantics serves as a bridge between design and perception,” Dr. Syarief remarked.
Head of the Product Design Study Program, Wahyu Indira, S.Sn., M.Sn., stated that the guest lecture is part of the program’s commitment to providing students with learning experiences that are both contextual and relevant to current developments in the design industry. “Through this activity, students gain direct insights from experienced experts, enriching their perspectives in the process of product design,” he explained.
Students showed great enthusiasm throughout the lecture, engaging in interactive discussions that explored various applications of product semantics in contemporary design. This activity is expected to strengthen students’ conceptual and philosophical understanding of product design, while inspiring the creation of innovative works imbued with meaningful expression.
(ISI Bali/Public Relations)
