DIGITAL BUSINESS
Study Program
Description
The Digital Business Study Program at the Indonesian Institute of the Arts (ISI) Bali is designed to address the challenges of the creative economy era driven by technology. This program integrates business knowledge, entrepreneurship, and digital strategy with the richness of Balinese local arts and culture—deeply rooted in tradition yet adaptive to globalization.
Students are prepared to master data analytics, digital marketing, e-commerce, creative content management, and technology-based innovation relevant to the creative and performing arts industries. Through an interdisciplinary approach, the program encourages collaboration across the fields of art, technology, and business, producing graduates capable of developing creative solutions, building sustainable enterprises, and competing in the global market.
Supported by Bali’s unique artistic ecosystem, the Digital Business Study Program at ISI Bali not only equips students with professional skills but also fosters cultural sensitivity, humanistic business ethics, and visionary leadership.
VISION
To become a leading study program in the field of digital business based on the arts, rooted in Balinese local wisdom, fostering a human-centered business ecosystem that unites creativity, culture, and technology, and inspiring sustainable creative economic transformation at both national and global levels.
MISSION
-
To provide digital business education that integrates art, culture, and technology, emphasizing principles of humanism, sustainability, and business ethics.
-
To develop research and innovation in the field of digital art-based business, rooted in Balinese local wisdom while remaining relevant to the global dynamics of the creative industries.
-
To promote the empowerment of artistic and cultural communities through the application of fair, inclusive digital business practices that support the well-being of artists and local communities.
-
To become a hub for collaboration among academics, artists, creative industry practitioners, and the global community in building a creative and human-centered digital business ecosystem.
-
To produce adaptive, creative, and visionary graduates capable of driving art-based creative economic transformation at both national and international levels.
Organizational Structure
STUDY PROGRAM COORDINATOR
Guntur Eko Prasetyo,S.Pd.,M.Sn
LABORATORY TECHNICIAN
STUDY PROGRAM STAFF
Putu Adi Suwartawan,S.Sn
LECTURER
Graduate Profile
The graduate profile of the Digital Business Study Program, Faculty of Fine Arts and Design, Indonesian Institute of the Arts Denpasar, is formulated based on the vision and mission of the Indonesian Institute of the Arts Denpasar, the vision and mission of the Faculty of Fine Arts and Design, as well as input from various stakeholders related to the Digital Business Study Program.
Researcher
Graduates possess competencies as digital business analysts, with potential career paths as consultants, and roles in professions such as researchers, writers, educators (academics), and concept developers. They are equipped with the ability to conduct research, analyze data, and generate valuable knowledge that can be practically applied.
Creator
Graduates possess competencies in Digital Marketing, Digital Startups, Financial Technology, and Design Thinking. They are capable of analyzing conventional businesses and transforming them into digital enterprises integrated with information systems. Additionally, they have strong Information Technology skills essential for operating and managing digital businesses.
Entrepreneur
Graduates possess competencies as Digital Marketers, Startup Entrepreneurs, and Business Consultants. They are equipped with the ability to design business ideas, starting from identifying common problems, conducting research on those problems, and formulating appropriate solutions. Additionally, they have the capacity to understand and apply emerging technologies, with a focus on technology-oriented and information system-based startups.
LECTURER
Digital Business Study Program
