Denpasar, Bali – An atmosphere of enthusiasm filled the screening room as students of the Visual Communication Design (VCD) Study Program at the Indonesian Institute of the Arts (ISI) Bali presented their latest animated video works. These works represent the students’ creative explorations, combining technical proficiency with communicative concepts, resulting in visual presentations that are not only aesthetically engaging but also rich in social messages.
Photo: Group photo during the screening of animated videos by Visual Communication Design students.
The animated videos showcased a wide range of illustration styles and animation techniques, from expressive two-dimensional approaches to more dynamic three-dimensional experiments. Each work reflected the students’ individual creative identities while demonstrating their ability to construct clear and effective visual narratives. The audience—comprising lecturers, students from various disciplines, and stakeholders—expressed their appreciation for the students’ courage in addressing contemporary issues through the medium of animation.
This screening was not merely an exhibition of student works, but an integral part of the learning process embedded within the Animation Course of the VCD curriculum at ISI Bali. The production of these animated videos constituted a course assignment designed to develop students’ mastery of advertising concepts, visual storytelling, and technical production skills. As such, the activity functioned as an authentic learning platform, enabling students to test their competencies while receiving direct feedback from the audience.
The central theme explored in this series of animations was public service advertising. Students were challenged to convey important messages related to environmental awareness, health, traffic safety, and local cultural values. Through creative approaches, these messages were packaged into animations that are accessible, easy to understand, and emotionally engaging. This demonstrates that animation serves not only as a form of entertainment, but also as an effective medium for education and social campaigns.
Photo: One of the animation works by a Visual Communication Design student of ISI Bali.
The screening concluded with a discussion session involving students, lecturers, and audience members. This forum provided space for reflection on the role of animation as a communication medium that responds to societal needs. Students were encouraged to develop not only technical expertise, but also sensitivity to the social issues emerging in their surroundings.
Through the successful implementation of this screening, ISI Bali reaffirmed its commitment to producing visual communication designers who are creative, critical, and ethical. The students’ animated works stand not only as evidence of academic achievement, but also as tangible contributions to fostering social awareness through visual media.
