JATILUWIH, TABANAN – The Product Design Study Program, Faculty of Fine Arts and Design, Indonesian Institute of the Arts Denpasar (ISI Bali), carried out a Tri Dharma of Higher Education activity in Jatiluwih Village, Penebel District, Tabanan Regency.
This community service program was conducted to empower the Tridatu Jatiluwih Small and Medium Enterprise (SME) Group, focusing on branding development and packaging design for red rice tea — a specialty product made from Cendana red rice, a unique variety found exclusively in Jatiluwih.
“We aim for red rice tea to be recognized not only as a healthy beverage but also as a cultural ambassador of Subak,” said Ni Luh Desi In Diana Sari, the project leader of this community service activity.
The program was implemented through collaboration between lecturers and students of the Product Design Study Program. The participating lecturers included Made Gana Hartadi, Ni Wayan Sri Wahyuni, Genial Nabilaisyah Firdauzi, and Ni Ketut Pande Sarjani.
Exhibition of Red Rice Tea Packaging Products by Tridatu Jatiluwih SME
The packaging design for Jatiluwih Red Rice Tea was developed using a local wisdom–based design approach. The community service team assisted the partner in creating packaging that is not only visually appealing but also reflects the cultural identity of Jatiluwih. The design emphasizes cultural elements such as the Subak irrigation system and the terraced rice field landscape, both recognized by UNESCO as an Intangible Cultural Heritage of Humanity. The packaging integrates visual elements including mountains, the contour of tiered rice terraces, and traditional matekap (traditional plowing field) activities, combined with a natural color palette and comprehensive product information.
Tridatu Jatiluwih SME’s Red Rice Tea Packaging Design
Through a dissemination activity held on Sunday, October 19, 2025, at the UNESCO Monument in Jatiluwih, international tourists gave highly positive responses to the event. Many visitors expressed that the new packaging design of Jatiluwih Red Rice Tea felt more authentic, meaningful, and worthy as a distinctive local souvenir that truly reflects the uniqueness of Jatiluwih — a destination recently awarded Best Tourism Village 2024 by UN Tourism.
Tourists purchasing Red Rice Tea products from Tridatu Jatiluwih SME
In addition to packaging design, the team also provided training on hygienic packaging techniques, eco-friendly paper bag production, and digital promotion strategies for members of the Tridatu SME. It is hoped that this product will become a sustainable creative economy icon, strengthening Jatiluwih’s position as a culture- and sustainability-based tourism destination.
This form of collaboration between the university and the local community reflects ISI Bali’s concrete role in supporting cultural heritage preservation while simultaneously promoting community economic empowerment through design rooted in local values.
The documentation of Product Design Study Program ISI Bali lecturers and Tridatu Jatiluwih SME
